Mautic — Marketing CRM
Open-source marketing automation that replaces Mailchimp, HubSpot, ActiveCampaign, and more.
What is Mautic?
Mautic is a full-featured marketing automation platform. It manages your contacts, runs email campaigns, tracks visitor behavior on your website, scores leads, and automates follow-up sequences — all from a single dashboard.
In ServicePlus, Mautic is the core of your stack. It uses two URLs: your root domain (yourdomain.com) serves your public landing pages, forms, and tracking scripts, while the admin dashboard lives at dash.yourdomain.com. Both are provisioned automatically during sp setup.
Key capabilities
- Email campaigns — design, send, and track mass email campaigns with open and click tracking
- Marketing automation — build multi-step drip sequences triggered by contact behavior
- Contact segmentation — group contacts by any field, tag, or tracked action for precise targeting
- Lead scoring — assign points to contacts based on email engagement, page visits, and form fills
- Landing pages & VSL pages — build full lead-gen landing pages and Video Sales Letter (VSL) pages directly inside Mautic with the built-in page builder
- Forms — create embeddable forms that auto-create contacts in your database
- A/B testing — test subject lines, send times, and content variants
- GeoIP enrichment — automatically detect contact city, country, and timezone from page visits and form submissions
- Tokenized video streaming — store video files as Mautic Assets and deliver them via signed, expiring URLs; viewers without a valid token cannot access the file directly. Useful for protecting premium video content, gated recordings, or securing VSL videos from direct download
- Moroccan invoicing — generate ICE/IF/TVA-compliant invoices directly from contact records (SARL, SA, Auto-Entrepreneur, and more)
Why Mautic instead of commercial alternatives?
| Feature | Mautic (ServicePlus) | Mailchimp / HubSpot |
|---|---|---|
| Cost at 5,000 contacts | 149 MAD/month (total) | 500–2,000 MAD/month |
| Cost at 50,000 contacts | 149 MAD/month (total) | 2,000–8,000 MAD/month |
| Data ownership | Your server | Vendor's servers |
| GDPR / data residency | Full control | US or EU vendor storage |
| Automation complexity | Unlimited campaigns | Limited on free/basic plans |
| API access | Full REST API included | Paid tiers only for full access |
Common use cases
- VSL landing pages and lead-gen funnels for coaches, consultants, and agencies
- Welcome email sequences for new contacts captured through landing page forms
- Monthly newsletter campaigns to segmented lists
- Lead nurturing sequences (7–14 emails) for service-based businesses
- Client re-engagement campaigns after a period of inactivity
- Appointment confirmation and reminder sequences
- Event invitation and follow-up sequences for webinars and workshops
Connecting your email provider
Mautic sends email through your own SMTP provider. Recommended services for Moroccan businesses:
- Brevo (formerly Sendinblue) — free tier available, good deliverability
- Mailgun — developer-friendly, pay-as-you-go
- Amazon SES — lowest cost at scale (~$0.10 per 1,000 emails)
- Your own mail server — full control, but requires SPF/DKIM setup
Configure your SMTP in Mautic under Settings → Email Settings after first login.